About Us
Ashley White Public Relations
Ashley White Public Relations is a full-service public relations agency specializing in music and entertainment clients. AW PR integrates all forms of media into an overall outreach plan, including national and regional TV (both broadcast and streaming); print, news wire, and digital editorial content; podcasts; national and syndicated radio; and third party social and influencer opportunities. Past placements have included “Today,” “Good Morning America,” “Christmas in Rockefeller Center,” NPR, Associated Press, Rolling Stone, Eating Well, USA Today, “Don’t Keep Your Day Job,” the “Adam Carolla Show,” and many more.
Mission
Ashley White Public Relations leverages media to further artists’ stories in music and entertainment. We refine your story, strategize the best way to tell it, and engage the targeted audience.
Ashley White
Ashley White (she/her) is a publicist, strategist, and advocate for musicians and music-related clients. After a nearly 20-year career in music public relations, White started Ashley White Public Relations to do what she loves most – to tell stories behind musical talent.
The daughter of two musicians, the New Orleans-native knew from her first concert (she was the 5-year-old with the sequin glove at The Jackson Five’s Victory Tour) that she would carve a path in the music industry.
She graduated with a B.A. in English and Communications at Loyola University New Orleans and swiftly set out to New York City.
She found a home for the next 15 years at Atlantic Records, where she entered the seminal label as a Publicity Assistant and left as a Vice President of the department. During her tenure she worked closely with Jason Mraz, fun., Vance Joy, Halestorm, Portugal. The Man, Kaleo, and more to build their stature as developing artists to household names. She learned the art of telling her artists’ stories, and the significance it had on defining and differentiating them in the media. “I secured coverage of our artists in everything from Ultimate Fighter to Food & Wine,” White says.
In 2018, White added entrepreneur to her CV and started Ashley White Public Relations, where she enjoys working one-on-one with a diverse client and genre roster with one common thread—each client contributes something positive to the world.
Whether it’s female empowerment, a positive outlook, advocacy for the arts, or music to express the range of human emotion, every artist on AW PR’s roster can and does touch individual lives through music. And to help communicate their stories through the media is a true privilege that is equal parts humbling and empowering. According to White, it’s “the best job in the world.”
Now after a nearly 20-year career in music public relations, White is still telling stories—and she may even have a few of her own.
White is now a proud resident of Austin, TX with her husband, two kids, and dog Louis. Her own personal performance art of choice is karaoke, and Ike and Tina Turner’s “Proud Mary” is always a given.
Ashley White with Straight No Chaser at Christmas in Rockefeller Center 2019
Ashley White with Halestorm at the 2019 Grammy Awards
Sara Broun
With almost 20 years of experience in entertainment PR, Sara (she/her) is an expert in PR strategy, marketing, and branding. She started her career in New York City with one of the biggest film and talent agencies in the world and has since managed PR and marketing in professional sports, non-profit arts, and book publishing. She’s worked on everything from A-list talent and professional athletes to world-renowned ballet dancers and more than 150 non-fiction books (including New York Times best-selling authors like Gary Sinise, Rachel Hollis, and Kerri Rawson).
Sara has garnered national coverage on outlets like “Today,” “Good Morning America,” “The Tamron Hall Show,” TIME, People, The New York Times, The Washington Post, “The Happy Hour with Jamie Ivey,” “The 700 Club,” “WHOA That’s Good with Sadie Robertson,” Fox News, Sports Illustrated, SiriusXM and many more. She’s also secured regional media (print, online and broadcast) across the country.
While her background is eclectic, it makes Sara’s vision for every project she works on unique and refreshing. Sara is not afraid to roll up her sleeves and do the grunt work, but really shines when she’s discovering creative new audiences to share client stories with the world.
Sara currently loves living in Nashville, but Cincinnati, Ohio will always be home.
Rhylee Lionberger
As a newly dedicated music and entertainment publicist, Rhylee’s (she/they) passion lies in amplifying the voices of artists and connecting them with their audiences. With a Master’s in Advertising from UT Austin and a background in sociology and business, she brings a deep understanding of the cultural and market dynamics that shape various industries.
Her experience spans from crafting digital campaigns that resonate with consumers to creating content that captures the essence of a brand’s sound and story. She's driven by a love for music and a commitment to building authentic, impactful narratives that help artists thrive in an ever-evolving industry.
Rhylee is the proud mother of two dogs, Magnolia and Junebug, who constantly remind her that happiness is always just a few feet away. Her free time is spent hiking through the greenest parts of Austin, binging Curb Your Enthusiasm, and collecting vinyl.
Testimonials
“Great PR means understanding the voice, tone, and vision of the client. Which means, if anyone thinks I’m great, it’s because of Ashley.”
“We’ve been working with Ashley White for over 15 years...she is passionate about what she does, isn’t afraid of adventure, and is personal, and ever evolving in her craft. So many doors have been opened for us, and if it weren’t for Ashley, they would’ve remained nailed shut. She is forever in our Halestorm team and family.”
“Working with Ashley White PR is always a wonderful experience for both us and our management clients. Her tenacity, attention to detail, thoroughness and follow through always results in myriad fantastic PR opportunities for our clients with turnkey logistics making them easy to facilitate. Ashley integrates easily with both our in-house marketing team and those of our client’s labels with great communication, direction and creativity. She has become an integral part of the team for Halestorm in particular and has been instrumental in all of the band’s successes throughout their career. We can’t say enough about the value of having Ashley White PR involved in our projects.”